Details
Client
MUISCA
https://muisca.la
Role
Brand Identity, Art Direction, Web Design
Scope
Identity, Website, Digital System, Social, Newsletter
Location
Los Angeles - CA
Client
MUISCA
https://muisca.la
Role
Brand Identity, Art Direction, Web Design
Scope
Identity, Website, Digital System, Social, Newsletter
Location
Los Angeles - CA
MUISCA is an electronic music agency based in Los Angeles, representing a growing roster of artists and DJs.
The Problem: The brand was visually blending into the electronic music scene. A dark, monochromatic identity and an increasingly long roster made the agency difficult to navigate and gave MUISCA little visual distinction.
The Solution: I rebuilt the identity around gold, referencing the MUISCA name and the legend of El Dorado. Full-color photography brought more character to the brand, while a simple text-based roster made the website easier to scan and explore.
The system was extended across the website, Instagram, newsletters and internal materials.
The Result: A more distinctive identity, a clearer digital ecosystem and a stronger platform for a growing roster.
The Problem: The brand was visually blending into the electronic music scene. A dark, monochromatic identity and an increasingly long roster made the agency difficult to navigate and gave MUISCA little visual distinction.
The Solution: I rebuilt the identity around gold, referencing the MUISCA name and the legend of El Dorado. Full-color photography brought more character to the brand, while a simple text-based roster made the website easier to scan and explore.
The system was extended across the website, Instagram, newsletters and internal materials.
The Result: A more distinctive identity, a clearer digital ecosystem and a stronger platform for a growing roster.